If you say it out loud, the mission will reinforce itself. Each time you have a conversation with your team, you’ll also refine your approach with your customers.
If you say it out loud, each time you discuss goals with your customers, you also reinforce your approach with your investors.
If you say it out loud, each time you discuss the future with your investors, you’ll also support your team.
It’s a flywheel if you allow it to be.
If your mission is a good one, it’s universal, you don’t need to translate for each audience. Jargon free.
Sales should speak to their client in the same way as their coworkers.
Chefs should speak to their customers in the same way as their cooks.
Leaders should speak to their team the same way they speak to their investors.
CEOs should speak to their board, their executives, Wall Street, and clients using the same goals, same terms, and same approach.
Transparency makes life easier, and it makes for a stronger message. Universal, clear, and reinforcing.
Say it out loud.
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