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Continue reading →: The Brain BucketHow the hell do you post every week? That’s the question I get more than any other. People assume the answer is discipline, or time management, or some freakish typing speed. It’s none of those things. The answer is a catchall folder in Apple Notes called the Brain Bucket. Every…
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Continue reading →: Cheers From A StrangerI remember the pain of those final miles. Heavy legs, every step negotiated. But somewhere in that last straightaway, I heard cowbells and cheering. Strangers—families waiting for their own runners, neighbors with too many mimosas—were cheering for me. My eyes welled up. I’ve found the same is true with writing.…
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Continue reading →: Magic Pills, Volume Two: The BrainI jumped into a freezing pool by accident and came out changed. That’s been my approach to brain optimization ever since: try it, keep what works, discard the rest. This volume covers the few mental performance tools that earned a permanent spot—morning sunlight, creatine, cold exposure, high-EPA fish oil, and…
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Continue reading →: The EditorsI went looking for a developmental editor and accidentally ran a live experiment on trust. Dozens of polished proposals came in—impressive, credentialed, and completely generic. Not one engaged with the actual work. Then one editor did something simple: he read it. What followed was specific, thoughtful, and honest feedback that…
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Continue reading →: The Collison InstallationStripe is now worth over $100 billion, but it started with nine lines of code and a radically hands-on approach. When potential customers showed interest but hesitated to act, founders John and Patrick Collison didn’t just send instructions—they asked for their laptops and installed the code themselves. This “Collison Installation”…
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Continue reading →: The Broccoli ProblemWhat if your incentive system is quietly sabotaging the very behavior you want? From broccoli and pudding to bonuses and beach trips, most rewards teach the wrong lesson. They signal that the work itself has no value—only the prize at the end does. Over time, that logic creates compliance machines,…
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Continue reading →: All-22You’re in the match. Heart racing. Three seconds to decide. You make your move—and get pinned. Your coach says, “You had it the whole time.” The problem wasn’t effort. It was perspective. In football, teams use something called the All-22—a camera angle that shows every player on the field at…









